2022-2023 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

SHELF EXTENDER PROGRAM (WINE)

SHELF EXTENDER PROGRAM

A display space located in the Canada wine section provid- ing additional exposure for wines from any country that may be of interest to consumers shopping the Canada section; one of the highest-traffic areas in PEI Liquor stores. One display available per period.

Program Period

Cost $300 $350 $400 $400 $325 $325 $475 $250

1 2 3 4 5 6 7 8 9

Selection of products is based on the following factors:

• Profitability / sales potential • Relevance to consumers shopping wines planogrammed in the Canada section • Inventory levels

$275 Locations: Stratford, Montague, Granville, Waterfront, Alberton, Borden, O’Leary, Tyne Valley, and Rustico

Eligible Products: Wine 750ml – All Countries. Limit 1 SKU per display.

SHELF EXTENDER PROGRAM (SPIRITS)

*NEW* in 2022/2023 the Shelf Extender program is now open to Spirit categories. Two spaces available per period. Located in the Vodka and Whisky sections of select PEI Liquor corporate retail locations.

PEI Liquor Marketing Program Guide | 21