2022-2023 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

SPIRIT & WINE END WINGS Only cross category products will be approved for this program, in effort to entice consumers to make an impulse purchase in a category outside of their initial intention.

SPIRIT & WINE END WINGS

Program Period

Spirit & Wine End Wings

1 2 3 4 5 6 7 8 9

$400 $600 $700 $700 $600 $600

$1,000

$400 $400

Locations: All PEI Liquor Retail Outlets (excluding Notables).

PEI Liquor Marketing Program Guide | 20