2022-2023 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

CASE STACKER & CUT CASE DISPLAY

CASE STACKER & CUT CASE DISPLAY

PEI Liquor is pleased to offer Case Stacker & Cut Case Displays which will be placed in high traffic areas. These displays will be offered in thirteen (13) PEI Liquor Retail Outlets which represents 88% of total sales. The Case Stacker Display unit must be provided by the supplier once approved by PEI Liquor whereas a Cut Case Display will be created by PEI Liquor Retail Staff out of the product cases.

Program Period Cost (per program) 1 $600 2 $700 3 $800 4 $800 5 $700 6 $600 7 $800 8 $500 9 $500 Locations: Oaktree, West Royalty, Stratford, Granville, Montague, Waterfront, Kensington, Rustico, Alberton, O’Leary, Tignish, Borden, and Queen St. (13)

The selection of Case Stacker Displays is based on the following factors:

• Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program support

*Recommended Dimensions: 24” (w) x 60” (h) x 20” (d)

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