PEI Liquor Marketing Guide 2020-2021

Premium Mass Displays PEI Liquor offers category specific display opportunities to feature products throughout our retail outlets.

PREMIUM MASS DISPLAYS

Premium Mass Spirits (1 Space Available - Spirits)

Premium Mass Wine (1 Space Available - Wine)

Floor Display 2 (2 Spaces Available)

Program Period

Floor Display 1 (2 Spaces Available)

1 2 3 4 5 6 7 8 9

$3,500 $4,200 $5,500 $5,500 $4,500 $3,750 $6,750 $2,500 $2,500

$3,500 $4,200 $5,500 $5,500 $4,500 $3,750 $6,750 $2,500 $2,500

$2,000 $2,500 $3,300 $3,300 $2,750 $2,500 $4,000 $1,500 $1,500

$1,250 $1,500 $1,900 $1,900 $1,500 $1,300 $2,200 $850

$850

Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Alberton, O’Leary, Tignish, Kensington, Rustico, Souris, Cardigan and Queen St. (15)

Oaktree, West Royalty, Stratford, Granville, Montague, Queen

All 17 PEI Liquor Retail Outlets

All 17 PEI Liquor Retail Outlets

Locations

St, Cornwall, Alberton and Waterfront (9)

100% 78% SKU Limits: Please contact Category Manager for opportunities in excess of 4 SKUs Eligible Categories: All categories 100% 98%

% of Sales

20

PEI Liquor Marketing Guide 2020 / 2021