PEI Liquor Marketing Guide 2020-2021

200ml Display Program A separate display space for 200ml & 375ml format products is available near the point of purchase in 10 PEI Liquor Retail Outlets. PEI Liquor provides display units for these impulse purchase items. This program is a requirement if you want to have a 200ml product listed with PEI Liquor.

The selection of 200ml & 375ml format products is based on the following factors:

200ml Display Program

Duration

Spirit Cost (per SKU)

Wine Cost (per SKU)

April 2020 – March 2021

$1100

$350

Eligible Products: 200ml Spirits & 375ml Wine Locations: Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Queen St., Souris and Tignish (10)

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PEI Liquor Marketing Guide 2020 / 2021