PEI Liquor Marketing Guide 2020-2021

Limited Time Offer Program – Wine LTO fees for wines 750ml only are prorated based on the regular retail as follows:  Up to $17.00: 100% of LTO fee  $17.01-$22.00: 50% of LTO fee  $22.01 and over: 0% of LTO fee • In Period 7, Wine LTO’s on 750ml products will be limited to a retail of $13.99 and above.

LIMITED TIME OFFER - WINE

Minimum Retails Required

Social Reference Price (SRP)

Format

Smaller than 750ml

N/A

$14.00 per L

750ml

$12.29 $15.29 $21.79 $27.29 $37.99 $48.49

$11.29 $14.29 $20.29 $25.29 $34.99 $45.49

1L

1.5L

2L 3L 4L

15

PEI Liquor Marketing Guide 2020 / 2021