PEI Liquor Marketing Guide 2020-2021

Limited Time Offer Program – Spirits LTO fees for spirits 750ml only are prorated based on the regular retail as follows:

 Up to $29.99: 100% of LTO fee  $30.00-$49.99: 50% of LTO fee  $50.00 and over: 0% of LTO fee

LIMITED TIME OFFER - SPIRITS

Minimum Retails Required

Social Reference Price (SRP)

Format

200ml 375ml 750ml 1.14L 1.75L

$9.99

$9.99

$15.79 $27.79 $41.49 $61.99 $109.99

$15.19 $26.79 $39.99 $59.99 $103.99

3L

14

PEI Liquor Marketing Guide 2020 / 2021