2023-2024 PEILCC Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER / BUNDLE PROGRAM (WINE) LTO / Bundle fees for wines 750ml only are prorated based on the regular retail as follows:

• Up to $18.49: 100% of LTO fee • $18.50-$22.00: 50% of LTO fee • $22.01 and over: 0% of LTO fee

In Period 7, Wine LTO / Bundles on 750ml products will be limited to a retail of $14.99 and above.

*PEI Liquor reserves the right to adjust LTO / Bundle pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the market ing and category team.

LIMITED TIME OFFER / BUNDLE PROGRAM - WINE (PRICE BANDING)

Social Reference Pricing

Economy

Mainstream

Premium

Units per Pack

Unit Size

Min 4.19 4.79 7.29 9.29

Max 4.78 5.58 8.28

Min 4.79 5.59 8.29

Max 6.19 7.29

Min

Max

1 1 1 1 1 1 1 1 1 1

200ml 250ml 375ml 500ml 750ml

4.19 4.79 7.29 9.29

6.20 AND OVER 7.30 AND OVER

10.29 10.30 AND OVER

10.28 10.29 10.69 10.70 AND OVER

12.29 12.29 13.28 13.29 19.29 19.30 AND OVER 15.39 15.39 16.38 16.39 22.39 22.40 AND OVER 21.79 21.79 23.38 23.39 34.39 34.40 AND OVER 27.49 27.49 29.48 29.49 39.99 40.00 AND OVER 37.99 37.99 40.98 40.99 56.99 57.00 AND OVER 48.89 48.89 51.98 51.99 66.99 67.00 AND OVER

1,000ml 1,500ml 2,000ml 3,000ml 4,000ml

PEI Liquor Marketing Program Guide | 13