2023-2024 PEILCC Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER / BUNDLE PROGRAM (SPIRITS) LTO / Bundle fees for spirits 750ml only are prorated based on the regular retail as follows:

• Up to $33.99: 100% of LTO fee • $34.00-$49.99: 50% of LTO fee • $50.00 and over: 0% of LTO fee

*PEI Liquor reserves the right to adjust LTO / Bundle pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the market ing and category team.

LIMITED TIME OFFER / BUNDLE PROGRAM - SPIRITS (PRICE BANDING)

Social Reference Pricing

Economy

Mainstream

Premium

Units per Pack

Price per litre

Unit Size

Min

Max

Min

Max

Min

Max

50ml

3.19

1 1 1 1 1 1 1 1

3.29 and over 11.99 and over

63.80 51.95 42.64 39.98 37.32 36.83 36.11 35.33

200ml 375ml 500ml 750ml

10.39

15.99 16.49 16.98 16.99 20.49 20.50 19.99 20.99 21.48 21.49 24.69 24.70 27.99 28.99 29.98 29.99 33.99 34.00 41.99 43.49 44.98 44.99 49.39 49.40 63.19 65.19 67.18 67.19 75.19 75.20

AND OVER AND OVER AND OVER AND OVER AND OVER

1,140ml 1,750ml 3,000ml

105.99 111.99 117.99 118.00 and over

PEI Liquor Marketing Program Guide | 12