2023-2024 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

IMPULSE AT CASH – LARGE FORMAT

IMPULSE AT CASH - LARGE FORMAT

Displays of products greater than 375ml can be made at cash. One space available per program period.

Cost $800 $940

Program Period

1 2 3 4 5 6 7 8 9

The selection of products is based on the following factors:

$1,100 $1,100

• • • • •

Seasonal themes

Profitability/Sales potential

$940 $900

Inventory levels Impulse in nature Program Support

$1,100

$700

$800 Eligible Products: 750ml formats Locations: Oak Tree, West Royalty, Stratford, Montague, Waterfront, Granville, Kensington, Tignish, Borden, Souris, O’Leary, Alberton, North Rustico (13)

PEI Liquor Marketing Program Guide | 15