2022-2023 PEILCC Marketing Guide

CHILLED PRODUCT PROGRAMS

COOLER AT CASH

COOLER AT CASH

Open faced coolers are located at cash for impulse Single Serve products which are typically refrigerated. There are Eleven (11) Display opportunities available per retail outlet. Suppliers can apply for brands within the marketing period applications. The program allows for one (1) brand with two (2) facings per period.

Eligible Products Cost (Per SKU)

Single Serve Beer, RTD, Cider and Wine

$5,250

Duration: April 2022 – March 2023 Locations: Oaktree, Queen St, West Royalty, Cornwall, North Rustico, Stratford, Montague, Kensington, Granville, Waterfront, O’Leary & Borden-Carleton. (12)

The selection of Cooler at Cash products will be based on:

• Category strategy • Seasonal themes • Profitability/Sales potential

• Inventory levels • Program support

PEI Liquor Marketing Program Guide | 26