2022-2023 PEILCC Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER PROGRAM (WINE) LTO fees for wines 750ml only are prorated based on the regular retail as follows:

• Up to $17.00: 100% of LTO fee • $17.01-$22.00: 50% of LTO fee • $22.01 and over: 0% of LTO fee

In Period 7, Wine LTO’s on 750ml products will be limited to a retail of $13.99 and above.

*PEI Liquor reserves the right to adjust LTO pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the marketing and category team.

LIMITED TIME OFFER PROGRAM - WINE (PRICE BANDING)

Social Reference Pricing

Economy

Mainstream

Premium

Units Per Pack

Unit Size

Min Max Min Max Min

Max

1 1

200ml 250ml 375ml 500ml 750ml

3.99 4.59 6.99 8.89

3.99 4.58 4.59 6.00 6.01 And Over 4.59 5.38 5.39 7.00 7.01 And Over 6.99 7.98 7.99 9.99 10.00 And Over 8.89 9.88 9.89 10.28 10.29 And Over

1 1 1 1 1 1 1 1

11.79 11.79 12.78 12.79 18.49 18.50 And Over 14.79 14.69 15.78 15.79 21.49 21.50 And Over 20.99 20.99 22.48 22.49 32.99 33.00 And Over 26.39 26.39 28.38 28.39 38.49 38.50 And Over 36.49 36.49 39.48 39.49 54.99 55.00 And Over 46.99 46.99 49.98 49.99 64.99 65.00 And Over

1000ml 1500ml 2000ml 3000ml 4000ml

PEI Liquor Marketing Program Guide | 13