2022-2023 PEILCC Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER PROGRAM (SPIRITS) LTO fees for spirits 750ml only are prorated based on the regular retail as follows:

• Up to $29.99: 100% of LTO fee • $30.00-$49.99: 50% of LTO fee • $50.00 and over: 0% of LTO fee

*PEI Liquor reserves the right to adjust LTO pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the marketing and category team.

LIMITED TIME OFFER PROGRAM - SPIRITS (PRICE BANDING)

Social Reference Pricing

Price per litre

Premium

Economy

Mainstream

Units per Pack

Unit Size

Min Max Min Max Min Max

1 1 1 1 1 1 1 1

50ml

3.09 9.99

3.19 and over 10.99 and over

61.80 49.95 41.31 38.38 35.99 35.43 34.74 34.66

200ml 375ml 500ml 750ml

15.49 15.99 16.48 16.49 20.49 20.50 and over 19.19 20.18 20.68 20.69 24.69 24.70 and over 26.99 27.99 28.98 28.99 33.99 34.00 and over 40.39 41.89 43.38 43.39 49.39 49.40 and over 60.79 62.79 64.78 64.79 71.79 71.80 and over

1140ml 1750ml 3000ml

103.99 108.98 113.98 113.99 and over

PEI Liquor Marketing Program Guide | 12