PEILCC Listing Policy and Procedures 2023-2024

PRODUCT LISTING

INDIVIDUAL LISTINGS

Individual Product Listings can occur throughout the year, outside of the regular Category Review Schedule. These individual listings can occur for several reasons such as allocations, case pack changes, one-time offers or seasonal specials. Specialty offers may be submitted in the same spreadsheet as those products that qualify for the category call (for example, a whisky submitted as a specialty store listing could be included within the general spirits call). It should be identified as “Specialty” or “OTO” in the appropriate cell in the Preliminary Application spreadsheet.

Samples are required for individual listings and should be sent according to the instructions on page 3.

PORTFOLIO REVIEWS

The Category Management team performs reviews periodically, focusing on sales performance within each category and price segment. Top-ranking products are considered safe from delisting, mid-ranking products may require attention by suppliers/agents, and low-ranking products are flagged to be considered for delisting. Category Managers are available by request to meet and discuss their mid/low-performing listings.

PEI Liquor Listing Policy and Procedures | 9