PEILCC Annual Report 2021

Goal 3 Corporate Social Responsibility

Goal In partnership with community groups and suppliers, the PEILCC will strive to raise public and staff awareness of the responsible use of beverage alcohol. Objectives 1. Enhance our reputation as a socially responsible corporate citizen. 2. Build corporate social responsibility into all areas of our business. 3. Regulate the consumption of beverage alcohol throughout the province in a fair and responsible fashion.

Actual 2019-2020

Actual 2020-2021

Target 2020-2021

% of Target

Target 2021-2022

Number of ID Checks as a % of transactions

10.04% 10.60% 10% 101.3% 10.0%

Please Don’t Drink & Drive

Funds raised for charities and foundations

$137,132

$16,334

$95,000

17.2% $100,000

Licensee Compliance Rate

97.9% 98.7%

95% 103.9% 95%

Number of Inspections Conducted

3152

1754

3300

53.2% 3300

% of Sanctions without Adjudication

100%

100%

100%

100%

100%

Performance Highlights

the in-store retail ice program in a number of corporate retail outlets which also benefits the work of MADD Canada. The commission continued to participate on a number of committees promoting responsible use including, Canadian Liquor Jurisdictions Social Responsibility Committee. The PEILCC also completed the 5th and final year of a five-year agreement with the Island Nature Trust (INT) with $100,000. In total collected through this 5 year supplier supported campaign. A portion of sales from a variety of products, were donated to the INT. Closures and reduced operating hours, as the result of COVID-19 restrictions, negatively impacted the amount of funds raised for charities as well as the number of inspections that PEILCC inspectors were able to carry out.

The PEI Liquor Control Commission continues to promote the responsible use of alcohol. The commission strives to provide products that are socially responsible and incorporate responsible messaging into product promotions. Ongoing responsible use initiatives include: Challenge and Refusal Initiative, and ID Training for PEILCC corporate retail and liquor agency staff, Check 30 ID Program, HOST booklet and various responsible use messages during graduations, long weekends, Christmas and New Year’s celebrations. Responsible use messages were promoted throughout the year using local media as well as social media platforms. The Prince Edward Island Liquor Control Commission continued its support of MADD Canada’s Multi-media School Assembly Program during the 2020-2021 school year, with 31 online interactive classroom presentations of the English language version The Wish and two of the French language version Précipice , which took place in schools across the Island. The commission provided ongoing support for MADD Canada’s campaign 911, and expanded

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PEILCC 2020-2021 Annual Report