PEI Liquor Marketing Guide 2022-2023

TABLE OF CONTENTS • Introduction 02 • Our Vision, Our Mission, and Our Values 02 • Commitments & Expectations 03 • Our Team 03 • Product Advisors 04 • Retail Outlet Sales Statistics 05 • Program Applications 06 • Application Process 06 • Period Highlights 07 • On-Shelf Programs 09 • Added Value Program 09 • Shelf Talker / Neck Tag Program 10 • Limited Time Offer Program 11 • Retail Display Programs 14 • Impulse at Cash Displays 14 • 200ml Display Program 16 • Retail Floor Displays 17 • Spirit & RTD End Displays 18 • Wine End Displays 19 • Spirit & Wine End Wings 20 • Shelf Extender Program 21 • Case Stacker & Cut Case Display 22 • Single Mixer Craft Beer & Cider Display 23 • *NEW* Cold Room Impulse Display 24 • *NEW* Oaktree Cold Room End Display 25 • Chilled Product Programs 26 • Cooler at Cash 26 • Chilled Wine 27 • Advertising Opportunities 28 • Digital Marketing Package 28 • Exterior Window Advertising 29 • Celebrate e-Flyer Advertising 30 • In-Store Tastings 32 • *NEW* Notables Marketing 35

PEI Liquor Marketing Program Guide | 1