Marketing Guide 2017-2018- Final

LIMITED TIME OFFER PROGRAM (LTO)

Suppliers are invited to provide discounts as a Limited Time Offer. Spirit category suppliers must ensure pricing remains mainstream to Limited Time Offer pricing and that Limited Time Offer pricing does not fall below the Social Reference Pricing (SRP) as noted in the table below.

• PEI Liquor will produce shelf talkers to feature the Limited Time Offer (LTO). • Each marketing period a homepage web banner will be created on www.liquorpei.com to promote the LTO products. This banner will click through to the What’s On Sale page to display all products that reflect a Limited Time Offer. • PEI Liquor may at its discretion feature a number of LTO’s from each marketing period in the e-flyer and social media posts.

SPIRITS

LIMITED TIME OFFER PROGRAM Program Period Cost (per SKU) 1 $250 2 $320 3 $320 4 $320 5 $320 6 $300 7 $400 8 $200 9 $220 Eligible Products: All Categories Excluding Economy SKUs Locations: All 17 Retail Outlets

Format

Minimum Retails Required for LTO Activity

50ml

$3.09

200ml 375ml 750ml 1.14L 1.75L

$10.09 $14.99 $27.29 $40.89 $60.59 $102.95 $11.99 $13.99 $20.99 $24.99 $35.99 $45.99

3L

WINE

750ml

1L

1.5L

2L 3L 4L

LTO fees for wines 750ml only are prorated based on the regular retail as follows: Up to $17.00 : 100% of LTO fee $17.01-$22.00 : 50% of LTO fee $22.01 and over : 0% of LTO fee LTO fees for spirits 750ml only are prorated based on the regular retail as follows: Up to $29.99 : 100% of LTO fee $30.00-$49.99 : 50% of LTO Fee $50.00 and over : 0% of LTO fee * In Period 7, Wine LTO’s will be limited to 750ml products with retail of $13.99 and above*

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2017 – 2018 Marketing Program Guide 11