2025-2026 PEILCC Marketing Guide

Application Process

HOW TO APPLY

PROGRAM APPLICATION GUIDELINES

Various marketing program opportunities are available throughout the year. PEI Liquor will issue EOI's for Marketing Programs 3 times annually.

PEI Liquor has a variety of marketing programs available for 2025/2026 and is open to discussing other beneficial opportunities. The following programs are available for the period dates provided on page 8. Please review the list of application guidelines below. INVENTORY REQUIREMENTS: • Current inventory and lead times for product delivery should be taken into consideration when submitting Marketing Program Applications to ensure sufficient stock is available to maximize the benefit of the program. • If amendments to marketing programs are required due to shipping, invento ry issues, etc, it is the responsibility of the agent / supplier to inform PEI Liquor marketing and category management team. PRICING DISCLAIMER: • Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is not available in all 18 locations, the list of stores appears in order by sales. • PEI Liquor reserves the right to make adjustments to marketing programs at any point prior to or during the implementation of the program. INVOICING: • Invoices will be issued to Applying Agents upon program completion, NOT to Individual Suppliers. • Invoices will be issued to the agent that initially applied for the marketing program, unless otherwise notified. • If changes to your portfolio occur, please advise the PEI Liquor marketing and category management team immediately, so the changes can be made.

Interested suppliers are invited to submit their applications for the appropriate marketing periods by the application deadlines listed below. All applications are to be submitted to Marketing Analyst, Morgan MacLean.

If any registered marketing agents would like to be added to the supplier email list, please contact Morgan MacLean via email: mjmaclean@liquorpei.com .

2025 / 2026 MARKETING PROGRAM TIMELINE

PERIOD 1 2 3 4 5 6 7 8 9

PROGRAM DURATION April 2 - May 13, 2025 May 14 - June 17, 2025 June 18 - July 22, 2025 July 23 - Aug 26, 2025 Aug 27 - Sept 30, 2025 Oct 1 - Nov 18, 2025 Nov 19, 2025 - Jan 1, 2026

APPLICATION DEADLINE Friday, October 25th, 2024 Friday, October 25th, 2024 Friday, October 25th, 2024 Friday, January 17, 2025 Friday, January 17, 2025 Friday, January 17, 2025

Friday, April 18, 2025 Friday, April 18, 2025 Friday, April 18, 2025

Jan 2 - Feb 17, 2026 Feb 18 - Mar 31, 2026

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