2024-2025 PEILCC Marketing Guide

Application Process

HOW TO APPLY

PROGRAM APPLICATION GUIDELINES PEI Liquor has a variety of marketing programs available for 2024/2025 and is open to discussing other beneficial opportunities. The following programs are available for the period dates provided on page 8. Please review the list of application guidelines below. INVENTORY REQUIREMENTS: • Current inventory and lead times for product delivery should be taken into consideration when submitting Marketing Program Applications to ensure sufficient stock is available to maximize the benefit of the program. • If amendments to marketing programs are required due to shipping, invento ry issues, etc, it is the responsibility of the agent / supplier to inform PEI Liquor marketing and category management team. PRICING DISCLAIMER: • Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is not available in all 18 locations, the list of stores appears in order by sales. • PEI Liquor reserves the right to make adjustments to marketing programs at any point prior to or during the implementation of the program. INVOICING: • Invoices will be issued to Applying Agents upon program completion, NOT to Individual Suppliers. • Invoices will be issued to the agent that initially applied for the marketing program, unless otherwise notified. • If changes to your portfolio occur, please advise the PEI Liquor marketing and category management team immediately, so the changes can be made.

Various marketing program opportunities are available throughout the year. PEI Liquor will issue EOI's for Marketing Programs 3 times annually.

Interested suppliers are invited to submit their applications for the appropriate marketing periods by the application deadlines listed below. All applications are to be submitted to Marketing Analyst, Morgan MacLean.

If any registered marketing agents would like to be added to the supplier email list, please contact Morgan MacLean via email: mjmaclean@liquorpei.com .

2024 / 2025 MARKETING PROGRAM TIMELINE

PERIOD 1 2 3 4 5 6 7 8 9

PROGRAM DURATION April 2 - May 14, 2024 May 15 - June 18, 2024 June 19 - July 23, 2024 July 24 - Aug 27, 2024 Aug 28 - Oct 1, 2024 Oct 2 - Nov 19, 2024 Nov 20, 2024 - Jan 2, 2025

APPLICATION DEADLINE Friday, October 27th, 2023 Friday, October 27th, 2023 Friday, October 27th, 2023 Friday, February 9, 2024 Friday, February 9, 2024 Friday, February 9, 2024

Friday, May 10, 2024 Friday, May 10, 2024 Friday, May 10, 2024

Jan 3 - Feb 18, 2025 Feb 19 - Mar 31, 2025

2024-2025 PEI Liquor Marketing Guide | 9