2024-2025 PEILCC Marketing Guide

Retail Store Sales Statistics

This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2024 – March 2025). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following:

Total Sales by Store

Percentage of Sales by Period

*Percentage of sales by period are based on 2022/2023 sales data.

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