2024-2025 PEILCC Marketing Guide

Table of Contents

INTRODUCTION 4 Mission Statment 6 Our Team 7 Retail Store Sales Statistics

21 Case Stacker & Cut Case Display 22 Cold Room Impulse Display 23 Cooler at Cash 24 Chilled Wine ADVERTISING OPPORTUNITIES 25 *NEW* Digital Marketing Package 26 Exterior Window Advertising STORE INFORMATION 27 In-Store Tastings 29 Notables 30 Store Locator

8 Fiscal Year Calendar 9 Application Process ON SHELF PROGRAMS 10 Added Value Program 11 Contesting 11 Shelf Talker / Neck Tag Program 12 Limited Time Offer / Bundle Program 13 Social Reference Pricing (SRP) RETAIL DISPLAY PROGRAMS 14 Impulse at Cash 15 200ml Display Program 16 Retail Floor Displays 17 Spirit & RTD End Displays 18 Wine End Displays 19 Spirit End Wings 20 Shelf Extender Program (Wine & Spirits)

2024-2025 PEI Liquor Marketing Guide | 2