2023-2024 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

SPIRIT & RTD END DISPLAYS

PEI Liquor is now offering display space for the RTD category on RTD End Aisle Displays.

SPIRIT & RTD END DISPLAYS

Program Period

Premium Spirit End

Spirit End 1 (3 Spaces Available)

RTD End Aisle Display

1 2 3 4 5 6 7 8 9

$1,400 $1,700 $1,800 $1,800 $1,700 $1,500 $2,000 $1,000 $1,200

$900

$600 $700 $800 $800 $700 $600 $900 $500 $550

$1,100 $1,200 $1,200 $1,100 $1,000 $1,500

$675 $750

Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Alberton, O’Leary, Tignish, Kensington, Rustico, Borden, Souris, Cardigan and Queen St. (16)

Oaktree, West Royalty, Stratford, Granville, Montague, Queen St., Cornwall, Alberton and Waterfront (9)

All PEI Liquor Retail Stores excluding Notables

Locations

SKU Limits

4 SKUs

4 SKUs

4 SKUs

Eligible Products

Spirit Category

Spirit Category

RTD Category

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