2023-2024 PEILCC Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER / BUNDLE PROGRAM Suppliers are invited to apply for temporary discounts, as part of our Limited Time Offer / Bundle program. To be eligible for this program, Spirit and Wine products must meet the Minimum Required Retail or above. Limited Time Offer / Bundle program fee’s for Spirit and Wine categories are prorated based on regular retail price. (Social Reference Pricing and Fee reduction information can be found on page 12 and 13). Changes to LTO / Bundle Guidelines: 1. LTO / Bundles are not permitted back to back periods on same SKU. 2. Maximum of 2 SKU’s per brand on LTO per period (this applies to the spirit category only). PEI Liquor LTO / Bundle Marketing: • PEI Liquor will produce shelf talkers to feature the Limited Time Offer (LTO) / Bundles. • PEI Liquor may at its discretion feature a number of LTO / Bundles from each marketing period on liquorpei.com, PEI Liquor Social Media platforms, and in the Celebrate e-Flyer.

LIMITED TIME OFFER PROGRAM

Cost per SKU

Program Period

1 2 3 4 5 6 7 8 9

$250 $320 $350 $350 $320 $300 $400 $200

$250 Eligible Products: All Categories (Excluding Economy SKUs)

Locations: All PEI Liquor Retail Stores

*PEI Liquor reserves the right to adjust LTO / Bundle pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the marketing and category team.

PEI Liquor Marketing Program Guide | 11