2022-2023 PEILCC Marketing Program Guide

PERIOD HIGHLIGHTS

Period 5 // September 1 - October 11 // Beer Styles This promotion supports supplier in-store promotions during the PEI Beer Festival. With the onset of fall, the program is designed to extend the beer category’s peak sales period and capture customer attention by making beer exciting. It is designed to celebrate the differences between beer types, and encourage custom- ers to break the mold and start experimenting by learning more about each beer flavour; taking simple, easy to understand taste descriptors and personifying them with people personalities; it provides customers with a clever roadmap for explor- ing, selecting and enjoying more beer options! Period 6 // October 12 - November 16 // Love Local This promotion focuses on promoting our Island wine, beer, cider, and spirit producers and their products. At PEI Liquor it is always our mission to support local and to encourage our customers to discover the incredible selection of products made right here in Prince Edward Island. This program is also featured on our website, social media, and e-flyer with local food and drink pairings. Period 7 // November 17 - January 3 // Holiday Gifting This promotion is designed to get our customers in the festive spirit with holiday hosting and gifting in mind. During this program our retail stores, website, and social media pages are designed to highlight gift ideas, festive cocktail recipes, hosting tips, and perfect pairing suggestions to help make the holiday season enjoyable and stress-free. Period 8 & 9 // January 4 - March 31 // Cocktails at Home Whether you're a connoisseur or just starting to explore, PEI Liquor has new and unique spirits from around the world to stock your home bar. During this promotion there will be a variety of simple cocktail recipes and product suggestions to promote "Cocktails at Home".

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