2022-2023 PEILCC Marketing Program Guide

RETAIL OUTLET SALES STATISTICS This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2022 – March 2023). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following:

Total Sales by Retail Outlet

$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000

Percentage of Sales by Period

*Percentage of sales by period are based on 2019/2020 sales data.

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