2022-2023 PEILCC Marketing Program Guide
RETAIL DISPLAY PROGRAMS
WINE END DISPLAYS
WINE END DISPLAYS
Wine End 2 (2 per store)
Program Period
Premium Wine End (1 per store)
Wine End 1 (3 per store)
1 2 3 4 5 6 7 8 9
$1,200 $1,400 $1,500 $1,500 $1,300 $1,300 $1,700
$700 $750
$400 $475 $550 $550 $425 $425 $650 $350 $375
$1,000 $1,000
$725 $725
$1,500
$900
$500 $600
$1,000
Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Alberton, O’Leary, Tignish, Kensington, Rustico, Borden, Souris, Cardigan & Queen St. (16)
Oaktree, West Royalty, Stratford, Granville, Montague, Queen St., Cornwall, Kensington Alberton & Waterfront (10)
Locations All PEI Liquor Retail Outlets excluding Notables
SKU Limits
4 SKUs
4 SKUs
4 SKUs
Eligible Categories: Premium Wine End Display is restricted to 750ml products $14.99 and above.
PEI Liquor Marketing Program Guide | 19
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