2022-2023 PEILCC Marketing Program Guide

RETAIL DISPLAY PROGRAMS

200ML DISPLAY PROGRAM

200ML DISPLAY PROGRAM

A separate display space for 200ml & 375ml format prod- ucts is available near the point of purchase in 10 PEI Liquor Retail Outlets. PEI Liquor provides display units for these impulse purchase items.

Wine Cost (Per SKU)

Duration Spirit Cost (Per SKU)

April 2022 – March 2023

$1,100

$350

This program is a requirement if you want to have a 200ml product listed with PEI Liquor.

Eligible Products: 200ml Spirits & 375ml Wine

Locations: Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Queen St., Souris and Tignish (10)

PEI Liquor Marketing Program Guide | 16