2022-2023 PEILCC Marketing Guide

INTRODUCTION

PRODUCT ADVISORS

Debbie Smith - Store #102 - 43 Pond St., Unit 1, Charlottetown (Oak Tree) Debbie is a graduate of the Canadian Association of Professional Sommeliers. Her extensive knowledge and approachable demeanor allows her to be of service to a wide range of customers, from those new to wine and spirits to collectors looking to explore little-know corners of the world of wines and spirits. Judy Hornyik - Store #004 - 475 Granville St., Summerside (Granville) Judy draws upon her 20 years of experience working with PEI Liquor to better serve custom- ers. Judy has also successfully completed the Wine and Spirit Trust (WSET) Level 3 course. Whether you are looking for grand bottles to impress or everyday hidden gems for yourself, Judy can help you uncover that perfect find. Linda Schipper - Store #108 - 6 Prince St., Charlottetown (Notables) Linda is a graduate of the Canadian Association of Professional Sommeliers and she enjoys educating, creating food and wine pairings, writing tasting notes, and working alongside her customers. Linda especially loves showcasing new wines to the market, learning about them, and helping customers navigate those choices. Darren LeBlanc - Store #104 - 193 Minna Jane Drive, Charlottetown (West Royalty) Darren has 20 years of experience in restaurant management and hospitality. Certified through C.A.P.S., he completed his Sommelier levels in 2005. Whether it’s a coursed meal with needed wine pairings or a special gift for any occasion, Darren has the know how and information to help you make the right decisions for your occasion. Erin Turcke - Store #203 - 509 Main Street, Montague (Montague) Erin Turcke is a Certified Sommelier and a French Wine Scholar. Erin finished among the top graduates to achieve the Wine Spirit and Education Trust (WSET) Diploma and has been accepted into the elite program of the Institute of Masters of Wine. Erin always puts the personal preferences of the consumer first when offering guidance on our wide selection of beer, wine and spirits.

PEI Liquor Marketing Program Guide | 4