2022-2023 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

*NEW* COLD ROOM IMPULSE DISPLAY

*NEW* COLD ROOM IMPULSE DISPLAY

The Cold Room Impulse Display is new in 2022 / 2023. This display space is located inside of the Cold Beer Coolers in select PEI Liquor corporate retail store locations. Two spaces available per program period.

Program Period

Cost $600 $700 $800 $800 $700 $600 $800 $500

1 2 3 4 5 6 7 8 9

The selection of products is based on the following factors:

• Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program Support

$500 Locations: Oaktree, Stratford, Montague, Granville, Waterfront

Eligible Products: All categories

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