2022-2023 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

Display signage for all End Cap and Floor Displays will be designed and printed by PEI Liquor. Product Bottle and/or Case images must be provided upon request. IMPULSE AT CASH – SMALL FORMAT IMPULSE AT CASH - SMALL FORMAT

Cost per SKU

Displays of 200ml, 250ml or 375ml products can be made at cash. Two spaces available per program period.

Program Period

1 2 3 4 5 6 7 8 9

$400 $400 $500 $500 $400 $400 $550 $350

The selection of products is based on the following factors:

• Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program Support

$350 Eligible Products: 200ml, 250ml and 375ml formats Locations: All PEI Liquor Retail Outlets (excluding Notables).

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