2022-2023 PEI Liquor Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER PROGRAM (SPIRITS) LTO fees for spirits 750ml only are prorated based on the regular retail as follows:

• Up to $29.99: 100% of LTO fee • $30.00-$49.99: 50% of LTO fee • $50.00 and over: 0% of LTO fee

*PEI Liquor reserves the right to adjust LTO pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the marketing and category team.

LIMITED TIME OFFER PROGRAM - SPIRITS (PRICE BANDING)

Units per Pack

Social Reference Pricing

Economy

Mainstream

Premium Super Premium

Unit Size MLs

Min Max Min Max Min Max Min Max

1 50 50 1 200 200

3.09

3.09 and over

9.69 10.19 10.68 10.69 and over 1 375 375 15.09 15.59 16.08 16.09 20.09 20.10 25.10 25.11 and over 1 500 500 18.74 19.49 20.18 20.19 24.19 24.20 29.20 29.21 and over 1 750 750 26.39 27.39 28.38 28.39 33.39 33.40 39.40 39.41 and over 1 1,140 1,140 39.39 40.89 42.38 42.39 48.39 48.40 55.40 55.41 and over 1 1,750 1,750 59.29 61.29 63.28 63.29 70.29 70.30 78.30 78.31 and over 1 3,000 3,000 100.99 105.99 110.98 110.99 and over

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