2022-2023 PEI Liquor Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER PROGRAM (LTO)

LIMITED TIME OFFER PROGRAM

Suppliers are invited to apply for temporary discounts, as part of our Limited Time Offer program. To be eligible for this program, Spirit and Wine products must meet the Minimum Required Retail or above. Limited Time Offer program fee’s for Spirit and Wine categories are prorated based on regular retail price. (Social Reference Pricing and Fee reduction information can be found on page 12 and 13). Changes to LTO Guidelines: 1. LTO’s not permitted in back to back periods on same SKU. 2. Maximum of 2 SKU’s per brand on LTO per period (this applies to the spirit category only). PEI Liquor LTO Marketing: • PEI Liquor will produce shelf talkers to feature the Limited Time Offer (LTO). • PEI Liquor may at its discretion feature a number of LTO’s from each marketing period on liquorpei.com, PEI Liquor Social Media platforms, and in the Celebrate e-Flyer.

Cost per SKU

Program Period

1 2 3 4 5 6 7 8 9

$250 $320 $320 $320 $320 $300 $400 $200

$200 Eligible Products: All Categories (Excluding Economy SKUs)

Locations: All PEI Liquor Retail Outlets

*PEI Liquor reserves the right to adjust LTO pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the marketing and category team.

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