2021 PEICMC Annual Report

TACTICAL SUMMARY To be viewed as the preferred source of adult use cannabis, PEI Cannabis has established an accessible sales network and an effective product offering. This remains influenced by rigorous analysis of existing customer insights, and is done with the goal of offering an educational and highly-engaging retail experience. Special attention is given to stakeholder engagement in the store network design to ensure the unique sensitivities surrounding cannabis sales do not lead to adverse impacts on the community (e.g. increasing exposure to youth, etc.).

To facilitate sustainable interest in PEI Cannabis as a source of adult-use cannabis, PEI Cannabis continued its execution of plans focusing on Sales Channel Design and Customer Service. It has achieved reasonable short-term success in these areas, but has also identified some key challenges and opportunities in terms of sustaining and building on customer engagement and satisfaction in the medium-to-long term.

18 www.peicannabiscorp.com • 2021 Annual Report